Internal Linking
Internal linking is the practice of connecting pages within the same website using hyperlinks. It distributes link equity, establishes site hierarchy, and aids crawlability.
Internal links serve three purposes: they help users navigate, they help search engines discover and understand your site structure, and they distribute PageRank (authority) across your pages.
A flat site architecture where important pages are reachable within 3 clicks from the homepage performs best. Use descriptive anchor text that includes relevant keywords naturally. Hub-and-spoke models (a pillar page linking to related content) are effective for topic clusters.
Orphan pages (pages with no internal links) are invisible to crawlers that do not use your sitemap. Indxel's audit identifies orphan pages and suggests internal linking opportunities.
Related terms
Backlinks
Backlinks (inbound links) are hyperlinks from external websites that point to your site. They act as votes of confidence and are a major ranking factor for search engines.
Anchor Text
Anchor text is the visible, clickable text of a hyperlink that provides context to both users and search engines about the content of the linked page.
Breadcrumbs
Breadcrumbs are a navigation pattern that shows the hierarchical path from the homepage to the current page, helping users understand their location within the site structure.
Crawl Budget
Crawl budget is the number of URLs Googlebot will crawl on your site within a given period, determined by crawl rate limit (server capacity) and crawl demand (page importance).
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