SaaS landing page SEO checklist
Your SaaS landing page is your highest-value organic asset. It needs to rank for your brand name and primary use case keyword while converting visitors into signups. This checklist covers both ranking and conversion signals.
Critical
— 5 itemsFormat: "[Product] — [Value Proposition]". Example: "Indxel — Broken SEO should break your build". Keep under 60 characters. Front-load the keyword.
Include what your product does, who it is for, and a differentiator. End with a soft CTA. This is your 160-character pitch in search results.
Your H1 should be the first heading visitors and crawlers encounter. It should clearly state what your product does in terms your audience searches for.
Optimize Largest Contentful Paint under 2.5s
Your hero section must load fast. Preload hero images, inline critical CSS, and defer JavaScript. A slow landing page kills both rankings and conversions.
Choose either www or non-www, with or without trailing slash. Set the canonical and redirect all variants. One URL, one source of authority.
Important
— 5 itemsInclude JSON-LD with applicationCategory, offers (free tier price), operatingSystem, and featureList. This can trigger rich results showing your pricing and features.
Create a 1200x630 OG image with your product name, tagline, and a visual of the product. This image appears when someone shares your link anywhere.
Add FAQ structured data for common questions
Add a FAQ section to your landing page with JSON-LD FAQPage schema. FAQs answer objections, add keyword-rich content, and can appear as rich results.
Include social proof visible to crawlers
Testimonials, customer logos, and usage stats should be in the HTML (not loaded via JavaScript). Search engines use these as quality signals. Real text, not images of text.
Add internal links from the landing page to key sections
Link to pricing, docs, blog, and feature pages. Your homepage typically has the most backlink authority — distribute it to pages you want to rank.
Nice-to-have
— 1 itemSet twitter:card to summary_large_image, and include twitter:title, twitter:description, and twitter:image. This controls how your link renders on X/Twitter.
Frequently asked questions
Should my SaaS landing page target a branded or generic keyword?
Both. Your title should include your brand name (for branded searches) and your primary use case keyword (for discovery). Example: 'Indxel — SEO CLI for developers' targets both.
How many words should a SaaS landing page have?
There is no minimum. Focus on answering the visitor's questions: what it does, who it is for, how it works, pricing, and social proof. Most effective SaaS landing pages have 800-2000 words of meaningful content.
Should I put pricing on the landing page for SEO?
Yes, if possible. Google can display pricing in rich results via SoftwareApplication schema. Users searching with commercial intent want to see pricing immediately. Hiding it creates friction.
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