SEO checklists for every context

You are about to deploy. Run this checklist before flipping the switch. Every missed item is organic traffic you will never get back. These checks take 15 minutes and save months of recovery.

Next.js App Router has first-class SEO primitives. Most developers use less than half of them. This checklist covers every metadata API, static generation pattern, and structured data integration available in Next.js 14+.

Publishing a blog post without SEO is like printing flyers and leaving them in your desk drawer. This checklist ensures every article has the structure, metadata, and signals search engines need to rank it.

Site migrations are where rankings go to die. A single missed redirect can wipe out years of organic authority. This checklist covers every step from pre-migration audit to post-launch monitoring.

E-commerce sites have unique SEO challenges: thousands of product pages, faceted navigation creating duplicate URLs, and thin content on category pages. This checklist tackles the issues that actually move revenue.

Your SaaS landing page is your highest-value organic asset. It needs to rank for your brand name and primary use case keyword while converting visitors into signups. This checklist covers both ranking and conversion signals.

Technical SEO is the foundation. If search engines cannot crawl, render, and index your pages, no amount of content optimization matters. This checklist audits the infrastructure layer.

On-page SEO is what you control directly: your titles, headings, content, links, and metadata. These are the signals you send to search engines about what each page is about and who should find it.

Local SEO gets your business in front of people searching near you. It is a different game from regular SEO: Google Business Profile, local citations, and NAP consistency matter as much as on-page optimization.

Serving multiple languages or regions requires precise technical implementation. One wrong hreflang tag can show French pages to German users. This checklist ensures search engines serve the right version to the right audience.

The best SEO check is the one that runs automatically. This checklist covers how to integrate SEO validation into your CI/CD pipeline so broken meta tags, missing titles, and invalid structured data never reach production.

A redesign is not just a visual refresh — it is an SEO event. Every changed URL, removed page, and restructured navigation has ranking implications. This checklist prevents the traffic cliff that follows most redesigns.

SEO is not a one-time project. Rankings fluctuate, competitors optimize, and Google updates its algorithm. This weekly checklist takes 20 minutes and catches problems before they compound into traffic loss.

Structured data tells search engines and LLMs exactly what your content is: a product, an article, a FAQ, a how-to guide. Correct implementation unlocks rich results that dominate SERPs. Incorrect implementation can trigger penalties.

Page speed is a ranking factor. Google uses Core Web Vitals — LCP, CLS, and INP — as measurable performance signals. This checklist targets the optimizations that actually move those metrics for real users.