Weekly SEO audit checklist
SEO is not a one-time project. Rankings fluctuate, competitors optimize, and Google updates its algorithm. This weekly checklist takes 20 minutes and catches problems before they compound into traffic loss.
Critical
— 2 itemsCheck Google Search Console for new crawl errors
Review the Pages report for new 404s, server errors, and redirect issues. Fix anything affecting more than 10 pages immediately. Prioritize errors on high-traffic URLs.
Review indexation status for key pages
Verify that your most important pages are still indexed. Use site:yourdomain.com/page-url in Google. Pages dropping out of the index need immediate investigation.
Important
— 4 itemsRun npx indxel check to track score changes
Compare this week's Indxel scores against last week. Investigate any page that dropped more than 5 points. Use --diff mode to see exactly what changed.
Monitor Core Web Vitals trends
Check CrUX data in PageSpeed Insights or GSC. Look for LCP, CLS, or INP regressions. Performance degradation often correlates with recent deploys.
Review top-ranking keyword positions
Track your target keywords in GSC Performance report. Note any significant drops (5+ positions). Drops on key terms need content refresh or technical investigation.
Check for new broken internal links
Content changes and page deletions create broken links. Run a quick crawl to catch 404s before they affect user experience and crawl efficiency.
Nice-to-have
— 2 itemsReview new backlinks and disavow spam
Check GSC Links report for new referring domains. Disavow obviously spammy domains pointing to your site. Monitor for negative SEO attacks.
Verify sitemap is up-to-date
Ensure new pages are in the sitemap and removed pages are gone. Check that lastModified dates reflect actual content changes, not arbitrary timestamps.
Frequently asked questions
How long does a weekly SEO audit take?
With this checklist and tools like Indxel, about 20 minutes. The first few weeks take longer as you establish baselines. After that, you are mostly looking for changes from the previous week.
Can I automate the weekly audit?
Partially. Indxel auto-check alerts can monitor scores and send email notifications when pages regress. GSC email alerts catch crawl errors. Manual review is still needed for keyword analysis and competitive context.
What should I do when a ranking drops suddenly?
First, check if it is a Google algorithm update (Search Engine Roundtable, Twitter). Then check for technical issues (crawl errors, indexation, page speed). Then check for content staleness. Most drops have a clear technical or content cause.
Automate this checklist
Stop checking manually. Indxel validates SEO rules on every build and blocks broken deploys.