Keyword Research
Keyword research is the process of discovering, analyzing, and selecting search terms that your target audience uses, in order to guide content creation and SEO strategy.
Keyword research is the foundation of any SEO strategy. It answers three questions: what are people searching for, how many people search for it, and how hard is it to rank for. Without it, you are guessing at what content to create.
Start with seed keywords (your core topics), expand with tools (Google Search Console, autocomplete, People Also Ask, third-party tools), then filter by volume, difficulty, and intent. Prioritize keywords where you can realistically rank — new sites should focus on low-competition, long-tail keywords.
Indxel includes keyword research and gap analysis in the dashboard. It surfaces keywords your competitors rank for that you do not, identifies content gaps, and suggests priorities based on difficulty and potential traffic.
Related terms
Long-Tail Keywords
Long-tail keywords are specific, multi-word search queries that individually have lower search volume but collectively account for the majority of all searches, and typically convert at higher rates.
Search Intent
Search intent (user intent) is the underlying goal a user has when typing a query into a search engine. Google classifies intent into four types: informational, navigational, commercial investigation, and transactional.
Keyword Cannibalization
Keyword cannibalization occurs when multiple pages on the same website target the same keyword or search intent, causing them to compete against each other in search results.
Stop shipping broken SEO
Indxel validates your metadata, guards your CI/CD pipeline, and monitors indexation — so you never miss an SEO issue again.