Meta Description
A meta description is an HTML meta tag that provides a brief summary of a web page's content. Search engines often display it as the snippet below the title in search results.
The meta description lives in your page's `<head>` as `<meta name="description" content="...">`. While Google does not use it as a direct ranking factor, it heavily influences click-through rate (CTR) because it is the text users read before deciding to click your link.
Keep it under 160 characters to avoid truncation. Every page should have a unique meta description that accurately reflects the content. Duplicate or missing descriptions force Google to auto-generate snippets, which are often suboptimal.
In Next.js App Router, you set it via the `metadata` export or `generateMetadata()`. Indxel validates that every page has a description between 50 and 160 characters and flags duplicates across your site.
Example
// Next.js App Router
export const metadata = {
description: "Validate, guard, and monitor your SEO from the terminal. npm package, CLI, and CI/CD guard.",
};
// HTML equivalent
// <meta name="description" content="Validate, guard, and monitor your SEO..." />Related terms
Title Tag
The title tag is an HTML element (`<title>`) that specifies the title of a web page. It appears in search engine results, browser tabs, and social media shares as the primary clickable headline.
Open Graph
Open Graph (OG) is a protocol created by Facebook that uses meta tags to control how URLs are displayed when shared on social media platforms.
SERP
SERP (Search Engine Results Page) is the page displayed by a search engine in response to a query, containing organic results, paid ads, featured snippets, knowledge panels, and other search features.
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