Bitbucket Pipelines

SEO guard in your Bitbucket pipeline.

Indxel integrates with Bitbucket Pipelines through your bitbucket-pipelines.yml. Add a step after your build to validate SEO and fail the pipeline when metadata breaks.

1.Add to bitbucket-pipelines.yml

yaml

image: node:20

pipelines:
  default:
    - step:
        name: Build
        caches:
          - node
        script:
          - npm ci
          - npm run build
        artifacts:
          - .next/**
    - step:
        name: SEO Check
        script:
          - npx indxel check --ci

2.Crawl a deployed URL

yaml

    - step:
        name: SEO Crawl
        script:
          - npx indxel crawl https://staging.example.com --ci --push --api-key $INDXEL_API_KEY

Why use Indxel with Bitbucket Pipelines

✓Block merges that introduce SEO regressions in Bitbucket pull requests
✓Validate metadata across all pages after every build automatically
✓Get clear 0-100 scores and pass/fail status in your pipeline logs
✓Crawl deployed staging URLs to catch runtime SEO issues before production

Frequently asked questions

Does the SEO check slow down my pipeline?

The static check runs in 2-5 seconds for most projects. It analyzes your build output without needing a running server. The crawl mode for live URL validation takes longer but can run as a separate pipeline step.

Can I run it only on pull requests?

Yes. Configure the SEO check step to run only in your pull-request pipeline. Use the --diff flag to validate only changed pages for even faster feedback.