Pagination SEO
Pagination SEO is the practice of structuring multi-page content series (blog archives, product listings, search results) so that search engines can discover and index all pages efficiently.
Google deprecated `rel="prev"` and `rel="next"` in 2019, meaning it no longer uses those tags to understand pagination relationships. Instead, Google treats each paginated page as a standalone page and uses internal links to discover them.
Best practices: include self-referencing canonical tags on each paginated page (do not canonicalize all pages to page 1), ensure clear internal links between pages (next/previous + numbered navigation), include critical pages in your sitemap, and consider whether a "view all" page is appropriate for your use case.
For Next.js applications with dynamic pagination, use route-based pagination (`/blog/page/2`) rather than query parameters (`/blog?page=2`). Route-based URLs are more crawlable, shareable, and cache-friendly. Ensure Googlebot can reach all pages through link chains from page 1.
Related terms
Internal Linking
Internal linking is the practice of connecting pages within the same website using hyperlinks. It distributes link equity, establishes site hierarchy, and aids crawlability.
Crawl Budget
Crawl budget is the number of URLs Googlebot will crawl on your site within a given period, determined by crawl rate limit (server capacity) and crawl demand (page importance).
Infinite Scroll SEO
Infinite scroll SEO addresses the challenge of making dynamically loaded, scroll-triggered content accessible to search engine crawlers that do not scroll or interact with pages.
Canonical URL
A canonical URL is an HTML link element that tells search engines which URL is the preferred version of a page, consolidating ranking signals when multiple URLs serve similar content.
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