Structured Data
Structured data is a standardized format (typically JSON-LD using schema.org vocabulary) embedded in your HTML that explicitly describes the content of a page to search engines.
Search engines use structured data to generate rich results — FAQs, breadcrumbs, product ratings, how-to steps, and more. JSON-LD is the recommended format because it is decoupled from the HTML markup and easy to manage programmatically.
You embed JSON-LD in a `<script type="application/ld+json">` tag in your page. Common types include Organization, WebSite, Article, FAQPage, HowTo, BreadcrumbList, and Product.
Indxel generates structured data via helper functions like `getOrganizationSchema()` and `getFAQSchema()`, and validates that your JSON-LD is syntactically correct and uses valid schema.org types.
Example
// JSON-LD for a FAQ
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is Indxel?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Indxel is developer-first SEO infrastructure."
}
}]
}
</script>Related terms
Schema Markup
Schema markup is code (usually JSON-LD) that uses the schema.org vocabulary to annotate web content, enabling search engines to display enhanced results like rich snippets.
Rich Snippet
A rich snippet is an enhanced search result that displays additional information beyond the standard title, URL, and description — such as star ratings, prices, FAQs, or event dates — powered by structured data.
Open Graph
Open Graph (OG) is a protocol created by Facebook that uses meta tags to control how URLs are displayed when shared on social media platforms.
Stop shipping broken SEO
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